As technology blossoms, the ability to track user content and collect personal data has become easier.  In fact, just recently two major companies, such as Apple and Google were a part of separate disputes that involved collecting Internet user data.  Yesterday, the Obama Administration announced the Consumer Privacy Bill of Rights as an effort to assist consumers with stronger data privacy.

President Obama made a statement from the White House, “American consumers can’t wait any longer for clear rules of the road that ensure their personal information is safe online,” continuing on with, “As the Internet evolves, consumer trust is essential for the continued growth of the digital economy. That’s why an online privacy Bill of Rights is so important.  For businesses to succeed online, consumers must feel secure. By following this blueprint, companies, consumer advocates and policymakers can help protect consumers and ensure the Internet remains a platform for innovation and economic growth.”

The Consumer Privacy Bill of Rights can be found here.  Obama is encouraging companies to adopt these standards that are currently voluntary.  The Federal Trade Commission will monitor companies who choose to follow the guidelines for any violations.  But what does that mean for the companies who decide to not abide by the Bill of Rights?  And will this these guidelines be enough to safeguard our information?

Another way you can control certain aspects of your online privacy is by using Keeper, one of the world’s most downloaded password security and management applications.  Keeper uses military grade 128-bit AES encryption to keep your valuable data safe.  These days we have a plethora of login credentials that unlock our most private information, and using Keeper will make sure that none of that information ends up in the wrong hands.

To watch a cool one minute video about how Keeper can protect you, click here.

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