by Darren Guccione, CEO & Co-Founder

Last week, I had the pleasure of sitting as a guest on The Mad Rocket radio show, a fun and innovative talk show about entrepreneurship, innovation and marketing.  The show airs weekly on AM 560 The Answer and is hosted by Mark Imperial and Ian Miller, two fantastic business professionals with deep expertise in marketing and branding.  The topic of the show was Focus and it’s critical importance in business.  You can listen to the show here.

In my experience, Focus has been the most essential behavioral component of business process, strategy and execution.  Focus is the nucleus of successful execution in business.  Focus is about having discipline.  It’s about being able to say “No.”

“No, we are not going to work on that today.  We need to stay focused on this so we can deliver the QA’d binary to the app store by Friday.”

Business can get very “noisy.”  It’s really easy to get distracted by incoming, errant and unplanned emails, events, phone calls, text messages, etc.  When my team and I are at work, we focus on being focused.  It’s how we optimize time and ensure that the entire company is moving in a unified direction.  I spend part of everyday making sure our teams are staying focused on our designated initiatives, across the entire company – including me.  It’s not uncommon for me to hold all calls, emails and turn off Skype – disappear for several hours to immerse myself in a critical project.

If you find yourself leaving the office and saying something like, “It feels like I got nothing done today,” this could very well mean that you weren’t focused enough.  I’ve had those days – all of us have.  Focus is a constant effort to achieve an isolated frame of mind.  Incoming events like emergencies will dilute your focus.  They can’t be avoided.  Focus on your core projects will therefore ebb and flow.  The key is to maintain a disciplined mindset so that you exercise focus every day.

I’ll end this post with a quote from one of my favorite people of all time – Bruce Lee, the martial arts master.  Bruce Lee said, “The successful warrior is the average man, with laser-like focus.”


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